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A New Look for the Boston Bruins

B-SPOKE PRIMARY LOGO

When, in the mid 1800s, Oliver Wendell Holmes called the State House in Boston, “the hub of the solar system,” he couldn’t have known how long-lasting the nickname would prove to be.

The elements here remain true to the long-lasting story that is the Boston Bruins. The B-spoke uses a centered more evenly placed B, creating a strong unified look amongst the spokes. The widening and openness of the B increases its legibility. The contrast of the black outlines combined with a white interior add to the strength of the logo. The angled serifs and cut corners on the B are found within the custom nameplate font and the Vintage Crest.

Each tweak and adjustment to the Bruins B-spoke is made for legibility, modernization and enhancement of a historic team and an icon of Boston.

VINTAGE CREST SHOULDER PATCH

The driving force behind this lies deep within the fabric of the enduring legacy of the Boston Bruins. As one of the Original Six teams, their immense heritage and winning tradition reaches back to the very genesis of professional hockey.

The Bruins’ retro crest today is immediately recognized by all as a symbol of immeasurable strength, both on and off the ice. The image
of the ‘Great Bruin,’ in complete control of his territory, serves as a stark warning to all who would challenge his supremacy.

The Boston Professional Hockey Club (BPHC) mark premiered on the Bruins first jerseys in 1924 during the Original Six years.
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STANDINGS

ATLANTIC DIVISION
  TEAM GP W L OT GF GA PTS
1 y - MTL 82 50 22 10 214 184 110
2 x - TBL 82 50 24 8 259 206 108
3 x - DET 82 43 25 14 231 211 100
4 x - OTT 82 43 26 13 232 208 99
5 BOS 82 41 27 14 209 201 96
6 FLA 82 38 29 15 198 213 91
7 TOR 82 30 44 8 206 257 68
8 BUF 82 23 51 8 153 269 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
P. Bergeron 81 23 32 2 55
L. Eriksson 81 22 25 1 47
M. Lucic 81 18 26 13 44
C. Soderberg 82 13 31 10 44
B. Marchand 77 24 18 5 42
D. Hamilton 72 10 32 -3 42
R. Smith 81 13 27 7 40
T. Krug 78 12 27 13 39
D. Krejci 47 7 24 7 31
C. Kelly 80 7 21 6 28
 
GOALIES: W L OT Sv% GAA
T. Rask 34 21 13 .922 2.30
N. Svedberg 7 5 1 .918 2.33
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