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A New Look for the Boston Bruins

B-SPOKE PRIMARY LOGO

When, in the mid 1800s, Oliver Wendell Holmes called the State House in Boston, “the hub of the solar system,” he couldn’t have known how long-lasting the nickname would prove to be.

The elements here remain true to the long-lasting story that is the Boston Bruins. The B-spoke uses a centered more evenly placed B, creating a strong unified look amongst the spokes. The widening and openness of the B increases its legibility. The contrast of the black outlines combined with a white interior add to the strength of the logo. The angled serifs and cut corners on the B are found within the custom nameplate font and the Vintage Crest.

Each tweak and adjustment to the Bruins B-spoke is made for legibility, modernization and enhancement of a historic team and an icon of Boston.

VINTAGE CREST SHOULDER PATCH

The driving force behind this lies deep within the fabric of the enduring legacy of the Boston Bruins. As one of the Original Six teams, their immense heritage and winning tradition reaches back to the very genesis of professional hockey.

The Bruins’ retro crest today is immediately recognized by all as a symbol of immeasurable strength, both on and off the ice. The image
of the ‘Great Bruin,’ in complete control of his territory, serves as a stark warning to all who would challenge his supremacy.

The Boston Professional Hockey Club (BPHC) mark premiered on the Bruins first jerseys in 1924 during the Original Six years.
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STANDINGS

ATLANTIC DIVISION
  TEAM GP W L OT GF GA PTS
1 y - FLA 82 47 26 9 239 203 103
2 x - TBL 82 46 31 5 227 201 97
3 x - DET 82 41 30 11 211 224 93
4 BOS 82 42 31 9 240 230 93
5 OTT 82 38 35 9 236 247 85
6 MTL 82 38 38 6 221 236 82
7 BUF 82 35 36 11 201 222 81
8 TOR 82 29 42 11 198 246 69

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
P. Bergeron 80 32 36 12 68
L. Eriksson 82 30 33 13 63
D. Krejci 72 17 46 4 63
B. Marchand 77 37 24 21 61
R. Spooner 80 13 36 -9 49
T. Krug 81 4 40 9 44
M. Beleskey 80 15 22 6 37
Z. Chara 80 9 28 12 37
J. Hayes 75 13 16 -12 29
D. Pastrnak 51 15 11 3 26
 
GOALIES: W L OT Sv% GAA
T. Rask 31 22 8 .915 2.56
J. Gustavsson 11 9 1 .908 2.72
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