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A New Look for the Boston Bruins

B-SPOKE PRIMARY LOGO

When, in the mid 1800s, Oliver Wendell Holmes called the State House in Boston, “the hub of the solar system,” he couldn’t have known how long-lasting the nickname would prove to be.

The elements here remain true to the long-lasting story that is the Boston Bruins. The B-spoke uses a centered more evenly placed B, creating a strong unified look amongst the spokes. The widening and openness of the B increases its legibility. The contrast of the black outlines combined with a white interior add to the strength of the logo. The angled serifs and cut corners on the B are found within the custom nameplate font and the Vintage Crest.

Each tweak and adjustment to the Bruins B-spoke is made for legibility, modernization and enhancement of a historic team and an icon of Boston.

VINTAGE CREST SHOULDER PATCH

The driving force behind this lies deep within the fabric of the enduring legacy of the Boston Bruins. As one of the Original Six teams, their immense heritage and winning tradition reaches back to the very genesis of professional hockey.

The Bruins’ retro crest today is immediately recognized by all as a symbol of immeasurable strength, both on and off the ice. The image
of the ‘Great Bruin,’ in complete control of his territory, serves as a stark warning to all who would challenge his supremacy.

The Boston Professional Hockey Club (BPHC) mark premiered on the Bruins first jerseys in 1924 during the Original Six years.
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STANDINGS

ATLANTIC DIVISION
  TEAM GP W L OT GF GA PTS
1 FLA 52 31 15 6 143 115 68
2 TBL 51 29 18 4 137 118 62
3 BOS 52 28 18 6 151 137 62
4 DET 52 26 18 8 130 131 60
5 MTL 53 25 24 4 142 142 54
6 OTT 53 24 23 6 148 165 54
7 BUF 53 21 26 6 120 139 48
8 TOR 51 19 23 9 117 140 47

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
P. Bergeron 52 19 26 8 45
L. Eriksson 52 16 24 11 40
D. Krejci 42 12 27 2 39
R. Spooner 52 11 27 -5 38
B. Marchand 47 24 12 12 36
Z. Chara 50 7 20 8 27
M. Beleskey 50 8 17 10 25
T. Krug 51 3 21 6 24
J. Hayes 50 11 12 -5 23
B. Connolly 49 7 9 -5 16
 
GOALIES: W L OT Sv% GAA
T. Rask 19 15 5 .918 2.47
J. Gustavsson 9 3 1 .915 2.38
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