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B's Named Team of the Year by SBJ

Wednesday, 05.23.2012 / 8:43 PM ET / News
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B\'s Named Team of the Year by SBJ

NEW YORK, NY – The SportsBusiness Journal held their 5th annual 2012 Sports Business Awards on Wednesday, May 23, 2012 at the New York Marriott Marquis at Times Square in New York City to celebrate excellence in sports business. The Boston Bruins were presented with the Sports Team of the Year Award for their excellence and outstanding achievements for the time period from March 1, 2011 through February 29, 2012.

Each year, the award honors one sports franchise based on an evaluation of "excellence, growth, creativity, innovation, sound planning, implementation and outcomes." A panel of editors, writers and researchers from the SportsBusiness Journal and SportsBusiness Daily judged entries.

The Boston Bruins were acknowledged for their 2011 Stanley Cup Championship title, as well as their involvement in numerous charitable contributions to the Greater Boston community.

After their first Stanley Cup Championship win in 39 years, the Bruins continued to increase the profile of the Bruins brand and saw record growth in revenue of ticket sales, retail sales, and corporate sponsorship. The organization also increased its online presence with the 2012 launch of the Bruins "Digital Entertainment Network" (DEN), an initiative that bundles all of the team's digital, mobile and social assets and delivers original content to over 2.5 million fans per month.

Off the ice, the Boston Bruins took part in various volunteer efforts throughout the community including programs in youth hockey, military support through over 40 in-game "8-Spoked Salutes" and a Military Appreciation Night, regular visits to five local hospitals, and participation in charitable efforts through the Boston Bruins Foundation. The Foundation reached record heights in fundraising in 2012 and donated $1.6 million to various charities through grants and in-game fundraising.

These numerous team accomplishments helped secure the Bruins place as the SportsBusiness Journal's 'Sports Team of the Year' award recipient. The Bruins were nominated alongside the Dayton Dragons, Sporting Kansas City, Stewart-Haas Racing, and the Texas Rangers for the award.

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STANDINGS

ATLANTIC DIVISION
  TEAM GP W L OT GF GA PTS
1 FLA 54 32 16 6 150 122 70
2 DET 54 28 18 8 136 132 64
3 BOS 54 29 19 6 159 148 64
4 TBL 53 29 20 4 140 127 62
5 MTL 55 27 24 4 147 145 58
6 OTT 56 25 25 6 157 173 56
7 BUF 55 21 28 6 125 151 48
8 TOR 53 19 25 9 122 149 47

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
P. Bergeron 54 21 26 10 47
L. Eriksson 54 17 25 11 42
B. Marchand 49 26 14 14 40
D. Krejci 44 12 28 2 40
R. Spooner 54 11 27 -7 38
Z. Chara 52 7 22 11 29
M. Beleskey 52 8 18 9 26
J. Hayes 52 12 13 -7 25
T. Krug 53 3 21 2 24
B. Connolly 51 7 12 -3 19
 
GOALIES: W L OT Sv% GAA
T. Rask 20 16 5 .917 2.55
J. Gustavsson 9 3 1 .911 2.58
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