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B's Named Team of the Year by SBJ

Wednesday, 05.23.2012 / 8:43 PM ET / News
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B\'s Named Team of the Year by SBJ

NEW YORK, NY – The SportsBusiness Journal held their 5th annual 2012 Sports Business Awards on Wednesday, May 23, 2012 at the New York Marriott Marquis at Times Square in New York City to celebrate excellence in sports business. The Boston Bruins were presented with the Sports Team of the Year Award for their excellence and outstanding achievements for the time period from March 1, 2011 through February 29, 2012.

Each year, the award honors one sports franchise based on an evaluation of "excellence, growth, creativity, innovation, sound planning, implementation and outcomes." A panel of editors, writers and researchers from the SportsBusiness Journal and SportsBusiness Daily judged entries.

The Boston Bruins were acknowledged for their 2011 Stanley Cup Championship title, as well as their involvement in numerous charitable contributions to the Greater Boston community.

After their first Stanley Cup Championship win in 39 years, the Bruins continued to increase the profile of the Bruins brand and saw record growth in revenue of ticket sales, retail sales, and corporate sponsorship. The organization also increased its online presence with the 2012 launch of the Bruins "Digital Entertainment Network" (DEN), an initiative that bundles all of the team's digital, mobile and social assets and delivers original content to over 2.5 million fans per month.

Off the ice, the Boston Bruins took part in various volunteer efforts throughout the community including programs in youth hockey, military support through over 40 in-game "8-Spoked Salutes" and a Military Appreciation Night, regular visits to five local hospitals, and participation in charitable efforts through the Boston Bruins Foundation. The Foundation reached record heights in fundraising in 2012 and donated $1.6 million to various charities through grants and in-game fundraising.

These numerous team accomplishments helped secure the Bruins place as the SportsBusiness Journal's 'Sports Team of the Year' award recipient. The Bruins were nominated alongside the Dayton Dragons, Sporting Kansas City, Stewart-Haas Racing, and the Texas Rangers for the award.

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STANDINGS

ATLANTIC DIVISION
  TEAM GP W L OT GF GA PTS
1 y - FLA 82 47 26 9 239 203 103
2 x - TBL 82 46 31 5 227 201 97
3 x - DET 82 41 30 11 211 224 93
4 BOS 82 42 31 9 240 230 93
5 OTT 82 38 35 9 236 247 85
6 MTL 82 38 38 6 221 236 82
7 BUF 82 35 36 11 201 222 81
8 TOR 82 29 42 11 198 246 69

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
P. Bergeron 80 32 36 12 68
L. Eriksson 82 30 33 13 63
D. Krejci 72 17 46 4 63
B. Marchand 77 37 24 21 61
R. Spooner 80 13 36 -9 49
T. Krug 81 4 40 9 44
M. Beleskey 80 15 22 6 37
Z. Chara 80 9 28 12 37
J. Hayes 75 13 16 -12 29
D. Pastrnak 51 15 11 3 26
 
GOALIES: W L OT Sv% GAA
T. Rask 31 22 8 .915 2.56
J. Gustavsson 11 9 1 .908 2.72
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