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B's Named Team of the Year by SBJ

Wednesday, 05.23.2012 / 8:43 PM / News
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B\'s Named Team of the Year by SBJ

NEW YORK, NY – The SportsBusiness Journal held their 5th annual 2012 Sports Business Awards on Wednesday, May 23, 2012 at the New York Marriott Marquis at Times Square in New York City to celebrate excellence in sports business. The Boston Bruins were presented with the Sports Team of the Year Award for their excellence and outstanding achievements for the time period from March 1, 2011 through February 29, 2012.

Each year, the award honors one sports franchise based on an evaluation of "excellence, growth, creativity, innovation, sound planning, implementation and outcomes." A panel of editors, writers and researchers from the SportsBusiness Journal and SportsBusiness Daily judged entries.

The Boston Bruins were acknowledged for their 2011 Stanley Cup Championship title, as well as their involvement in numerous charitable contributions to the Greater Boston community.

After their first Stanley Cup Championship win in 39 years, the Bruins continued to increase the profile of the Bruins brand and saw record growth in revenue of ticket sales, retail sales, and corporate sponsorship. The organization also increased its online presence with the 2012 launch of the Bruins "Digital Entertainment Network" (DEN), an initiative that bundles all of the team's digital, mobile and social assets and delivers original content to over 2.5 million fans per month.

Off the ice, the Boston Bruins took part in various volunteer efforts throughout the community including programs in youth hockey, military support through over 40 in-game "8-Spoked Salutes" and a Military Appreciation Night, regular visits to five local hospitals, and participation in charitable efforts through the Boston Bruins Foundation. The Foundation reached record heights in fundraising in 2012 and donated $1.6 million to various charities through grants and in-game fundraising.

These numerous team accomplishments helped secure the Bruins place as the SportsBusiness Journal's 'Sports Team of the Year' award recipient. The Bruins were nominated alongside the Dayton Dragons, Sporting Kansas City, Stewart-Haas Racing, and the Texas Rangers for the award.

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ATLANTIC DIVISION
  TEAM GP W L OT GF GA PTS
1 TBL 51 32 15 4 166 133 68
2 MTL 48 32 13 3 128 108 67
3 DET 50 29 12 9 149 129 67
4 BOS 50 27 16 7 134 124 61
5 FLA 47 21 16 10 115 132 52
6 OTT 48 20 19 9 136 136 49
7 TOR 51 22 25 4 144 156 48
8 BUF 50 14 33 3 94 179 31

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
P. Bergeron 49 12 21 6 33
C. Soderberg 50 10 22 9 32
L. Eriksson 49 11 18 7 29
M. Lucic 49 10 18 10 28
B. Marchand 45 15 12 13 27
D. Hamilton 50 8 19 1 27
R. Smith 50 10 16 8 26
T. Krug 46 10 16 8 26
D. Krejci 30 6 18 9 24
C. Kelly 48 6 16 7 22
 
GOALIES: W L OT Sv% GAA
N. Svedberg 5 5 0 .922 2.22
T. Rask 22 11 7 .921 2.31
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